Best Vegan and Cruelty-Free Beauty Brands

best vegan beauty brands

Curious about the best vegan and cruelty-free beauty brands? There are so many options on the market it can be difficult to choose and know what is good. Navigating cruelty-free and vegan makeup products and brands can also be difficult. Tons of brands claim to be cruelty-free and vegan when they aren’t. Let’s first do a rundown of what the terms mean.

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What does vegan mean?

  • Vegan simply means a product has no animal by-products in it. This can apply to food, clothing, beauty products, and many other products.

What is cruelty-free?

  • Cruelty-free means a product hasn’t been tested on animals. This includes everything from the beginning stages up to the final product. It also means a brand is not selling its products in a country where they are required to be tested, by law.

What is the difference between vegan and cruelty-free?

  • A product can be vegan but not cruelty-free and vice versa. Many cruelty-free products still contain animal byproducts. Some products can be vegan and not include any animal byproducts, but still be tested on animals.

What are some nonvegan ingredients?

  • The most common nonvegan ingredients in beauty products include beeswax, lanolin, carmine, fur, and silk. Other ingredients could be animal-derived as well so it is always a smart idea to ask the brand to verify if a product is vegan. Even if a product looks vegan, if there are any questionable ingredients, it is always smart to ask the brand to verify.

Refer to the page “What is Vegan and Cruelty-Free?” for an even further breakdown of the term cruelty-free.

Thank you for using the affiliate links and codes in this post, it helps me with a small compensation so I can provide more content.

Without further ado, here are some of the best vegan and cruelty-free beauty brands on the market.

Bite Beauty

(Lip Care, Makeup)

Cover FX

(Makeup, Skincare)

Elf Cosmetics

(Makeup, Skincare)

IGK (use code veganbeauty20 for 20% off)

(Haircare)

KVD Beauty 

(Makeup)

Lime Crime

(Haircare, Makeup)

Milk Makeup

(Makeup, Skincare)

Pacifica Beauty

(Haircare, Makeup, Skincare, Supplements)

The Ordinary*

(Makeup, Skincare)

Thank you for using the affiliate links and codes in this post, it helps me with a small compensation so I can provide more content.

*owned by a parent company that tests on animals

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